Of the several things that could be the key to best b2b ecommerce platforms technology this year, omni-channel implementation is one of the most important. This is because omni-channels can help increase company revenue and increase conversion rates. 73% of users aged 20 to 35 are involved in making product or service purchasing decisions at their company. That means eCommerce shoppers, especially B2B customers, have changed, become tech-savvy, more independent, and have higher expectations of B2B merchants.
Currently, there are many digital agencies that offer B2B eCommerce development services that implement omni-channel. Omni-channel in B2B eCommerce is an integrated approach to selling and serving customers across physical and digital channels. Focused on creating a high-quality customer experience by connecting all sales channels together.
These are the main benefits of omni-channel implementation in B2B eCommerce:
Better Customer Experience
Based on the survey, 9 out of 10 consumers want an omni-channel experience with seamless service between communication methods. By breaking down the walls between channels within a business, consumers are empowered to interact with
Increased sales and traffic
A study of 46,000 shoppers, showed that customers make more money on channels than on single channels.
The same study showed that within 6 months of an omni-channel shopping experience, 23% of customers made repeat orders to retail stores. That is, an omni-channel strategy not only increases sales but also increases customer loyalty.
Better Data Collection
B2B eCommerce can track customers through different channels, and can better serve consumers with a more personalized experience.
Can Key that the B2B e-commerce market has grown rapidly so far. One of the goals is due to the invasive impact of the global online ecosystem, which is changing the nature of shoppers. This change encourages the buying and selling behavior of goods and services online between companies through online platforms.